"None of this would exist if it wasn't for you."
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"None of this would exist if it wasn't for you."
Read Testimonials*Brand Representation (Sales & Supplier Reps are normally positions in themselves, but we can negotiate if you need this service).
For 30 years, I've studied what drives people to do what they do, or don’t do. Since people run businesses, it only makes sense that whatever pushes us or holds us back in our lives pushes us or holds us back in our business endeavors. Knowing what drives human behavior and applying the principles to business is not only key to knowing how to properly conduct your business and connect with your customers, it also gives you that competitive edge everyone is looking for.
For 15 years I've been involved with the adult beverage industry, where I consult and advise to small and independent bars, restaurants and producers to clarify their brand identity, then align their identity and business practices to their target demographic to attract and grow their business. This is done through brand evaluation, product selection, online advertising and social media campaigns, customer engagement & experience, community involvement, distribution and more.
We have the same set of filters for everything we consume in life: people, places, products, services, ideas. Every industry has its own nuances, but the filters are the same. Once we know this, we can set a strategy to move through those filters, whether to sell a product, produce a result, create a breakthrough, or get an idea adopted.
To see how I can help you with your life or business, contact me for a free consultation.
I have worked with hundreds of clients over my career. The following highlights a few, key notables:
I attended the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, California and majored in Fashion Design. The marketing classes heavily influenced how I consult to businesses in other industries to position themselves for success.
I've been involved in the adult beverage industry for 15 years, both in retail and distribution, where I helped usher in the renaissance of craft beer into Los Angeles. I was on the front lines every day, seeing what worked and what didn't. My most current project was overseeing the development and launch of a retail shop with a wine & beer bar in Arcadia, CA
During my tenure in the industry I authored a book on beer: Jeff Musial's Beer U. Beer 101, the 60-Minute Primer. This book was born out of my staff trainings at restaurants and bars and was a great supplement to my live, in-person lectures.
Because of my extensive knowledge in beer, wine, and spirits, my experience in coaching staff as well as my success in helping businesses with marketing plans, I’ve been fortunate to have been a guest on KFI, Los Angeles, and Marilu Henner’s radio shows. I also was a guest speaker at the University of Southern California, Marshall School of Business. You can read more about that journey by clicking the link below.